DIY Pitching: Learn How to Pitch Your Music Independently
DIY Pitching: Learn How to Pitch Your Music Independently
The goal of this article is simple: help you become more autonomous when presenting your next release to streaming platforms.
At Wiseband, we already pitch your music to most of the platforms we distribute to.
However, some platforms also provide their own pitching tools, allowing artists and labels to submit releases directly to editorial teams.
In this article
We will:
- Explain what pitching actually means
- Give you access to the main pitching platforms
- Share the Wiseband release checklist
- Show you examples of effective pitches
What does "pitching" a song mean?
Pitching means presenting your song to streaming platform playlist editors in a concise and compelling way.
The goal is to explain why your track deserves attention and could fit within editorial playlists.
What should a good pitch include?
🎵 Artistic elements
- Genre
- Style
- Influences
- Artistic universe
📢 Context
- Artist background
- Collaborations
- Upcoming shows
- Current news
- Social media presence
- Newsletter subscribers
- Sync placements
- User-generated content (UGC)
🚀 Promotional strategy
- Advertising campaigns
- Social media actions
- Storytelling
- Media partnerships
The clearer, more authentic, and more specific your pitch is, the more likely it is to attract attention.
Why pitch your own music?
Pitching directly improves your release's discoverability.
For example:
- On Spotify, pitching activates Release Radar consideration.
- For collaborations, each artist can submit the release through their own artist account, allowing the track to appear in multiple Release Radars.
Platforms where you can pitch your own music
Spotify for Artists
Deezer for Creators
(Labels only)
Amazon Music for Artists
(Labels only)
https://artists.amazonmusic.com
Boomplay for Artists
https://www.boomplay.com/artist-center/
💡 Tip
You can also tag targeted platforms on social media.
Editorial teams often monitor artist activity online.
Where can I find my UPC code?
Some platforms may request your UPC code to verify your artist profile.
You can find it in Wiseband:
Digital Catalog → Product Summary
Managing your artist profile
Keeping your artist pages updated is just as important as pitching.
Musixmatch Pro
Lyrics management:
https://www.musixmatch.com/pro/for-artists
TikTok for Artists
Apple Music for Artists
Bandsintown for Artists
Concert management:
https://www.artist.bandsintown.com/
TIDAL Artist Home
Electronic music platforms
If you're releasing electronic music, don't forget these platforms.
Beatport
https://research.beatport.com/jfe/form/SV_82gmWjpe87NO42q
Traxsource
Juno Download
https://www.junodownload.com/profile-form/
Resident Advisor
https://ra.co/pro/dj-create.aspx
After pitching: the Wiseband checklist
Once your pitch has been submitted, make sure everything else is ready.
Before release day
- Add your Spotify Canvas
- Share your presave link
- Update your artist pages
- Select the most impactful snippet of your song
- Prepare Instagram and TikTok videos
On release day
- Add a Spotify Clip
- Set an Artist Pick
- Add lyrics on Musixmatch
- Add your new release to the top of your playlists
- Send your newsletter
Focus: Presave campaigns
A presave campaign helps build anticipation before a release.
Fans can save your project in advance on:
- Spotify
- Apple Music
- Deezer
- Amazon Music
- YouTube Music
- TIDAL
Why use presaves?
Presaves help you:
- Attract curator attention
- Boost release-day performance
- Collect email addresses
- Build a long-term fanbase
What if my song isn't selected?
Don't panic.
Most songs are not selected for editorial playlists.
Streaming is a marathon, not a sprint.
Focus on:
- Consistency
- Quality releases
- Audience building
- Long-term vision
Examples of effective pitches
The examples below illustrate how to contextualize a release, provide references, and highlight promotional efforts.
🎹 Classical / Piano Solo
XXX is the debut single from XXX, the new project of pianist and composer XXXX. A soft and peaceful piano piece recorded on an old felted acoustic piano to create a warm atmosphere. Ideal for playlists such as Peaceful Piano or Instrumental Study. Upcoming concerts in Berlin, London and Paris. Marketing budget: €250.
🎙 Soul
New York soul singer XXX joins forces with XXXX for “To The Moon”, a classic soul record inspired by James Brown, Otis Redding and Charles Bradley. Sold-out concerts scheduled in Paris and Nantes. Supported by FIP radio.
🎤 Rap
"Solo dans ma tête" follows XXX between ambition and emotional struggles. Afro-inspired production blending R&B and rap influences. 28K social reach and recent appearance on Planète Rap.
The limits of pitching
Playlist placement can boost visibility.
But it is not a magic solution.
The real work happens before release day:
- Building your audience
- Creating anticipation
- Developing your artistic identity
- Growing your social presence
More than 100,000 tracks are uploaded every day.
You need to create excitement before your release is even available.
Conclusion
Pitching your music is more than an administrative task.
It is an opportunity to learn how to tell your story.
Every pitch helps you better understand:
- Your artistic identity
- Your audience
- Your strengths
- Your career strategy
Keep testing, improving and moving forward.
Building a music career happens one step at a time.
Updated on: 02/06/2026
Thank you!